Process
HOW I WORK
Good design starts before anything is designed.
I begin by understanding the business, the customer, and what the website actually needs to communicate.
From there, every decision — structure, typography, imagery, interaction, and motion — should have a reason.
- 01
DISCOVER
Understand the business, audience, goals, competitors, and current challenges.
- Business
- Audience
- Goals
- Direction
- 02
DEFINE
Turn what we learned into a clear direction for the website and customer experience.
- Structure
- Messaging
- User Journey
- Priorities
- 03
DESIGN
Develop the visual system, interface, hierarchy, and overall digital experience.
- UI / UX
- Typography
- Imagery
- Interaction
- 04
BUILD
Turn the approved direction into a polished, responsive, functional website.
- Development
- Responsive Design
- Motion
- Functionality
- 05
REFINE
Test, review, polish, and improve the final experience before launch.
- QA
- Details
- Performance
- Launch
What You Can Expect
- CLEAR COMMUNICATION
- You should always understand what is being worked on and why.
- THOUGHTFUL DECISIONS
- Design choices should solve a problem, not simply decorate the page.
- ROOM TO REFINE
- The first idea is not automatically the final idea. Strong work improves through iteration.
HAVE A PROJECT IN MIND?
Let's talk about what you're building and what the experience needs to accomplish.
